Learning Objectives
- Identify social media marketing and how to execute a smart and effective campaign to raise awareness through various social media and digital marketing platforms.
- Exploring content marketing.
- Recognize various channels and activities necessary to plan, implement and manage a practical digital marketing strategy for your business.
- Relate your online marketing goals to your company goals.
- Know-how of analyzing online data, social media and online marketing, SEO, mobile solutions and develop skill-set to understand the dynamics of how online marketing works.
Modules
- Social media marketing
- How to execute a smart and effective campaign through various social media and digital marketing platforms
- Content marketing
- The channels and activities necessary to plan, implement and manage a practical digital marketing strategy for the business
- Relating online marketing goals to company goals
- The know-how of analyzing online data, social media and online marketing, SEO, mobile solutions and developing the skill set to understand how online marketing works
- Lead generation through search engine optimization (SEO) using Google and related analytical tools
- The latest and most popular social media platforms that will impact your business
- Introduction to SEO
- On-Page and Off-Page SEO
- SEO tools
- Digital marketing case studies
- The Big 3: Facebook | Twitter | LinkedIn | Instagram + Live Streaming
- Content marketing & social media
- Analytics & social media monitoring: When you need to look and listen to the data
- Content marketing tools
- Lead generation on social media
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