Learning Objectives
- Identify the concepts of design thinking approaches.
- Create design thinking teams and conduct design thinking sessions.
- Apply both critical thinking and design thinking in parallel to solve problems.
- Apply some design thinking concepts to their daily work.
- Use a problem resolution approach that incorporates empathy, ideation, prototyping, and testing in a fun and challenging atmosphere.
- Apply design thinking to real business problems and produce innovative, user-focused solutions.
Modules
- What is design thinking?
- Design thinking – the essentials
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- System thinking
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- Agile methodology
- The design thinking process
- Empathizing with your users
- Defining the problem and interpreting the results
- Ideating
- Prototyping
- Testing
- Design
- Empathy in design thinking
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- The empathic approach
- Improving designs by empathizing with target audience
- Context mapping – probing, designing, and using
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- The interview:
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- Guidelines to conduct user interviews
- The need to question everything
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- Defining the problem
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- Synthesizing information
- Synthesizing and making sense of the information
- The role of affinity diagrams – grouping ideas and facts
- Empathy mapping
- Creating the point of view
- Stakeholder mapping
- Defining the challenge
- Overview of ‘ideation’
- Ideation techniques
- Designing user experience
- Selecting the best idea
- Overcoming barriers
- Capturing reflections and feedback
- Overview and use case for prototyping
- Prototyping process defined
- Pitfalls and risks to avoid
- Prototyping methods and good practices
- Evaluating the prototype
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