Learning Objectives
- Describe what customer experience is in the modern era.
- Differentiate customer experience from customer service.
- Identify the rising importance of offering end-to-end journeys.
- Design customer personas whether internally and externally.
- Acquire empowering mindset tools to spread customer-oriented culture in the business.
- Demonstrate the characteristics of the modern customer-oriented employee.
- Demonstrate the skills needed to deal with different types of customers in terms of building long term relationships.
- Use different tools to complaints and transform challenges into opportunities.
Modules
- Defining Customer Experience
- Busting Myths About Customer Experience
- Customer Experience vs. Customer Service
- Your Experience as a Customer
- CX Competencies & Mindset
- Self-Control
- CX Top Down
- CX Empowerment Tools
- Internal vs. External Customers
- The Compass Model
- Customer Personas
- Customer Journey Mapping
- Different Types of Customers
- From Touchpoints to End-to-End Journeys
- Different Journeys Explained
- Creating a Customer Journey Map
- Attributes of Customer Experience Heroes
- Building Trust & Empathy
- Agility and Adaptability
- Effective Communication Skills
- Problem Solving
- Customer Service Skills Assessment
- Customer Service Cycle
- B2C vs. B2B Customer Experience Etiquette
- Customer Complaint Resolution
- Time Management Techniques to Prioritize and Be Productive
- Anticipatory Services
- Customer Experience Game and Simulation
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