Learning Objectives
- Identify the basic strategic management concepts and terminology.
- Formulate strategic plans to help organization advance and grow.
- Detect the strengths, weaknesses opportunities and threats (SWOT) that drive strategy.
- Identify strategies to better position your organization for long-term competitive advantage
- Distinguish between different types and levels of strategy and strategy implementation.
- Translate strategy into action.
- Execute strategy and deliver results through people and processes.
- Establish strategic planning, monitoring and controlling mechanisms that ensure positive results.
Modules
- Strategic thinking vs. strategic planning & “helicopter view”
- Elements for strategic success
- Recognizing the need for change
- Benefits of strategic management
- Vision and mission statements
- Organizational core values
- Planning: strategic, tactical, and operational
- The strategic planning and control process
- Tools & techniques for internal analysis
- The SWOT analysis
- Balanced scorecard
- Value chain analysis
- PEST/PESTLE analysis
- Competitive advantage / unique selling points
- The extended boston consulting growth share matrix
- Porter’s five competitive forces
- Growth drivers
- Monitoring the strategic plan implementation
- Developing control systems and performance measures
- SMART(ER) objectives and goals
- Criteria of effective action plans
- Linking goals, strategies, action plans, and budgets
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